Primara is an independent research and data company, turning complex numbers into clear stories.
We help clients and journalists crunch the numbers, test angles and arrive at their own insights, and we do that work for newsrooms at no cost.
You have a deadline and a hunch. You're working on a longer piece of investigative work. You need datapoints to give context. You need numbers to either prove it, disprove it, or uncover the twist hiding in the middle. Primara exists in that gap.
Primara exists in that gap.
Analyse large and small datasets across multiple industries
Stress test the findings with sound methodology
Package outputs plainly, visually and with expert analysis
We already run this work for a range of clients and projects.
Often there is more insight in the data than a single brief can use. Primara is where those extra stories live, so they can be put to work in public interest reporting.
Because we work across many sectors, we regularly handle data on
Property and housing
Personal and business finance
Consumer behaviour and ecommerce
Technology and AI
Energy, climate and infrastructure
Automotive and transport
Health and medical
Plus a long tail of niche categories
That perspective means we can often spot patterns that cut across categories. Housing pressures that show up in energy data. Technology shifts that change consumer finance. Transport behaviour that links to medical outcomes
Primara is a research, data and modelling company with a simple obsession: make the numbers carry the story
We are not tied to a single institution narrative. We start with the data, then help you frame it responsibly for your audience.
We are not tied to a single institution narrative. We start with the data, then help you frame it responsibly for your audience.
We are not tied to a single institution narrative. We start with the data, then help you frame it responsibly for your audience.
We are not tied to a single institution narrative. We start with the data, then help you frame it responsibly for your audience.
We are not tied to a single institution narrative. We start with the data, then help you frame it responsibly for your audience.
No portals, no dashboards, just responsive support for people trying to make sense of what is happening
Share the brief
A question, a working headline, a hunch, or a data gap you need to fill.
We check what is possible
We review relevant datasets and methods, and confirm what we can credibly support or test.
We run the numbers
We crunch, test and sanity check. If there is no real story, we will say so. If there is, we surface the strongest cuts and caveats
We package the story
You receive a short explainer plus key stats, charts and context you can quote directly, with clear source lines and methodology notes. We can even connect you to experts and candidates for interview
Whether you are chasing a fast stat for today, or building a longer investigation, Primara can help you ground the story in real data.
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