PRIMARA RESEARCH

ServicesAgreement

Primara Research is an independent research and data firm. We help clients build authority in their markets by developing original insights, distributing those insights through media and other channels, and creating trategic data assets that generate signals to search engines and AI platforms.

This agreement sets out the terms on which Primara willprovide services to the Client.

2. Services

2.1  What Primara provides

Subject to this agreement, Primara will provide the followingservices under the Client's selected subscription:

• Insights development: original research, analysis, and commentary designed to position the Client as a recognised authority in theirsector.

• Distribution: proactive distribution of insights through media, digital, and other appropriate channels. This may include media releases, contributed content, newsletters, and other formats.

• Authority Assets: discrete data outputs (e.g. reports, datasets) developed under Primara's research methodology.

• Strategic Signals: structured content (.g. indices and modelling) designed togenerate positive signals to Google and large language models (LLMs) on the Client's behalf and generate market and media interest, backlinks and citation.

2.2 Surveys (optional)

Clients may commission a standalone survey at an additionalcost of $2,000 (ex GST). Where a Client elects to commission a survey, they will also be included in Primara's regular Census surveys at no additional charge. Census surveys are designed to support rapid, newsworthy data releases (Do it: it works!)

2.3  Media placement

Primara will use all reasonable endeavours to secure media coverage for Client insights. However, Primara does not guarantee media placement. Editorial decisions rest with journalists and publishers, and are outside Primara's control.

3. Subscription Tiers and Pricing

Services are provided under one of four subscription tiers. All subscriptions run for an initial term of six (6) months from the EffectiveDate.

The applicable subscription tier for this agreement is set outin the Parties table above. Pricing is exclusive of GST unless statedotherwise.

4. Term and Renewal

• This agreement commences on the Effective Date andcontinues for six (6) months (201cInitial Term201d).

• At the end of the Initial Term, and at the end of each subsequent renewal period, the agreement will automatically renew for a furthersix (6) months unless either party provides written notice of termination before the end of the then-current term.

• Either party may give written notice of non-renewal atany time prior to the expiry of the then-current term. Notice has effect at the end of that term.

• Early termination during a term is not available except as set out in clause 8 (Termination for Cause).

5. Payment

Fees are as set out in the proposal.

• Primara will issue invoices in accordance with the agreed subscription schedule.

• Payment is due within 14 days of the invoice date.

• All amounts are in Australian dollars and exclusive of GST unless stated otherwise.

• Late payments may attract interest at the rate of 2%per month, calculated daily from the due date until payment is received.

• Primara reserves the right to suspend services where invoices remain unpaid beyond 14 days of the due date.

6. Intellectual Property and Ownership

6.1  Client ownership of outputs

Upon receipt of payment in full, the Client owns all insights,reports, data assets, content, and other outputs specifically developed for theClient under this agreement (201cClient Outputs201d). Primara assigns allintellectual property rights in Client Outputs to the Client on payment.

6.2  Primara's editorial andmethodological control

Primara retains ultimate editorial discretion and control overthe research methodology, framing, and presentation of all insights. This reflects our commitment to the integrity and independence of our work.

In practice, Primara will:

• provide draft outputs to the Client prior to publication or distribution;

• genuinely consider Client feedback and incorporate nreasonable requests where consistent with editorial standards; and

•  work collaboratively with the Client on areas of mutualinterest and strategic priority.

Nothing in this agreement requires Primara to publish, distribute, or present insights in a manner that Primara reasonably considers misleading, inaccurate, or contrary to professional standards.

6.3  Primara's underlying IP

Primara retains ownership of its proprietary methodologies, tools, frameworks, and pre-existing intellectual property. The Client's use of outputs does not grant any licence to Primara's underlying IP beyond what is necessary to use the Client Outputs as intended.

7. Compliance

Primara operates in accordance with applicable Australian laws and professional standards, including those relating to privacy, data handling, advertising, and research ethics. Where surveys or data collection activities are undertaken, Primara will comply with the Privacy Act 1988 (Cth) and applicable industry codes.

The Client agrees to use all outputs and services inaccordance with applicable law and not to use Primara's work in a manner that would be misleading, deceptive, or contrary to any applicable regulatory requirement.

8. Termination for Cause

Either party may terminate this agreement immediately on written notice if the other party:

•  materially breaches this agreement and fails to remedy that breach within 14 days of written notice requiring it to do so;

• becomes insolvent, is placed into administration or liquidation, or ceases to carry on business; or

• engages in conduct that is unlawful, fraudulent, or materially harmful to the other party's reputation.

On termination for cause by the Client, Primara will refundany prepaid fees for services not yet delivered. On termination for cause by Primara, all outstanding fees for services delivered up to the termination dater emain payable.

9. Confidentiality

Each party agrees to keep confidential any non-public information received from the other party in connection with this agreement, and not to disclose it to any third party without the disclosing party's priorwritten consent, except as required by law. Primara may reference the Client as a client of Primara (including for case study or promotional purposes) unless the Client requests otherwise in writing.

10. Liability

To the maximum extent permitted by law:

• Neither party will be liable to the other for any indirect, consequential, incidental, or special loss or damage arising from orin connection with this agreement.

• Primara's total aggregate liability under or inconnection with this agreement is limited to the fees paid by the Client in the six (6) months immediately preceding the event giving rise to the claim.

Nothing in this clause limits liability for fraud, persona linjury, or any liability that cannot be excluded by law, including under the Australian Consumer Law or otherwise.

11. General

• Governing law: This agreement is governed by the laws of New South Wales, Australia. The parties submit to the non-exclusive jurisdiction of the courts of New South Wales.

• Entire agreement: This agreement constitutes the entire agreement between the parties with respect to its subject matter and supersedes all prior representations, discussions, and agreements.

• Variation: Any variation to this agreement must be in writing and signed by both parties.

• Waiver: A failure to enforce any provision of this agreement does not constitute a waiver of that provision.

• Severability: If any provision of this agreement is unenforceable, it will be severed and the remaining provisions will continue infull force.

• Notices: Notices must be in writing and delivered by email (with confirmation of receipt) or to the registered address of therelevant party.